To feature or not to feature that is the question..............................
There are many different types of auctions that you can post......
There are no freebies on ebay anymore.....so always keep this in mind:
Simple auctions which are low fees normally .10 ‐.30 cents each because you have to pay
ebay a certain amount of cents just to list your auction which is called their "listing fee" not
to mention the % cut that ebay gets so please always keep this in mind that you are paying
fees just to list your item and you are paying fees just to sell your item! People neglect this
and lose out a few dollars so.........Whatever the cost of the auction + ebay's fees should
be added to the amount you want for your item so that you do make money off of that
item.
Now the freebie "cents" auctions are for people who are selling something they found laying
around the house and are just looking to get whatever they can for it and don't much care
for what it sells for.
Please keep this in mind however, if you are selling an item that is NAME BRAND by all means use this free
auction listing. People will type in the keywords for your name brand product and will find your item so
there is no need to Feature Plus the item at all.
Name Brand, Popular Brand, Entertainment, Celebrity, Adult and so on if it is popular do not
worry about using the featured plus option. Unless of course you want to use the dutch
auction (see below).
If you want to make ebay your full time job you need to decide whether or not to feature,
feature plus or just list your auction I will explain to you when and when you shouldn't do
this.
Let's start with the Featured Plus Auction seeing I covered the "freebie cents" auction
above. Pay Close Attention.
What is a Featured Plus Auction?
A featured plus auction is an auction that you run for a listing fee of $24.95. What ebay does is post your
auction at the top with the rest of the featured auctions others are running. This means more exposure for
your auction the more exposure the more bids.
Now how do you know if you should post your auction as a Featured Plus Auction?
Well it all basically is common sense however, I've seen hundreds of people who feature plus
their auctions and it makes no sense to me why they do it when their item is up for $5.00???
Think about that. They just paid ebay $24.95 and are asking $5.00 for the item?! They just
lost out about $30.00 right there w/shipping costs now didn't they?
Why would anyone feature plus an item that is worth so low?
So take that example and think about it for a minute.......when would you use the Featured
Plus Auction?
2 Reasons
#1. You would use the Featured Plus Auction if you were selling more than 1 item which is
called a dutch auction. A Dutch auction is when you have let's say 20‐100 + of the same
item to sell. You know that you most likely will make the money back that you have to pay
ebay to feature plus it to begin with so people do this. Make sure that this is an item you
know for sure will sell which is easy to do by simply running a search first on ebay for the
item you are selling and doing your homework. Doing your homework would mean making
sure that the item you want to sell is selling by other sellers selling the same item you want
to sell... did you get that? :)
#2. If you were selling an expensive item like an automobile, stereos, televisions and more.
You want the proper exposure for the item so use the featured plus auction unless again if it
is a name brand or any brand that is popular and can be found by bidders typing in the name
of the product you are selling to be easily found.
A Featured Auction which is the biggie on ebay costs $100.00 and really in my opinion
isn't worth it. This guarantees that your auction will be shown on ebay's front page for FULL
ENTIRE exposure.
Every time we've used this option it was a waste of our money but don't get us wrong it
could have been the product we were offering so use your own judgment.
Make sure that you use every single keyword that pertains to the item you are selling in your
auction template so that your auction is easily found!
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